|| The full-moon day in the month of Shravana (August) is known as Gahma Purnima or Rakhi Purnima. In the Hindu tradition even the animals and plants, who are beneficial to the human beings are propitiated. The cow is regarded as mother. So, Gahma Purnima is a festival of the agriculturists to worship the cattle. Bullocks are the most important animals for an agriculturist in India. When ploughing the field with bullocks is over the farmers venerate them for the service they have rendered. Along with the cattle the God of agriculture Baladeva is also worshipped. The religious scriptures testify that Balarama invented the plough and showed the people all methods of agriculture. Therefore, bullock is His vehicle and the plough, His weapon. He has been also taken in as an incarnation of Vishnu. In holy scriptures. It is for this reason this festival is also known as Baladeva Puja or Baladeva Jayanti in some areas.
The other name of the festival is Rakhi Purnima or Rakshya Purnima.. Raksha Bandhan , (the bond of protection), Rakhya mean Protection and Bandhan mean Bond, So it’s like called as the bond of protection .
On the morning of Raksha Bandhan, the brother(s) and sister(s) get together, often in nice dress in the presence of surviving parents, grandparents and other family members. If the sister and brother are geographically separated, the sister may mail the Rakhi ahead of the Raksha Bandhan day, along with a greeting card or letter wishing her brother well. The ritual typically begins in front of a lighted lamp (diya) or candle, which signifies fire deity. The sister and brother face each other. The sister ties the Rakhi on her brother's wrist. The sister then feeds the brother, with her hands, one or more bites of sweets (desserts), dry fruits and other seasonal delicacies.The brother gives his sister(s) gifts.